Feed company ForFarmers took the next step in applying data analysis to improve the returns of livestock farmers. The data is collected on a new platform and analysed with the latest techniques to produce valuable information in the food-production chain. Data analyses, algorithms and visualisations contribute to optimisation, improved cooperation and sustainability in food chains. Axians supports ForFarmers with developing and rolling out their data-driven strategy, for example by implementing a Microsoft Azure environment, a Data Lake, Machine Learning and data-analysis tools. It enables ForFarmers to use its data effectively to support processes in the chain.